"God creates odours, men Perfumes." Giono
Initio – Latin word has two meanings: "The beginning". The origin, a return to the essence of the perfume, in its original, magical and sacred function. Or: "I initiate". An initiation to discover the perfume as an object of power.
The origin. When perfume was the invisible link between earth and sky, between men and God: Perfume – per fumum – from the smoke. When perfume was used for its powers. Power to cure, to purify, to communicate with God, to seduce or to bewitch… the perfume, as old as civilisation has always been used for its power on the body and the soul.
Today, Initio brings back to life those ancestral knowhow and formulas, before reserved for few initiated only, blending raw materials from the best quality, known for their active powers when they are combined together … Combined to the magic of science to create quintessence. A substance with spectacular effects to reveal the irresistible side of every person.
Welcome to the mysterious world of Initio Parfums Privés
Nature powers associated to science for the creation of an olfactory masterpiece Initio takes fragrances to new heights of emotional dimensions.
One brand, two ranges. The collections "The Absolutes" and "The Magnetic Blends" have been created to be mixed together. For a unique smell, a carnal signature, an olfactory fingerprint … you become the alchimist! An object of power … an insider secrecy.
